It’s important to measure your marketing so you know where your focus should be. We take an in-depth look at the measurement plan and guide you through creating a tailored plan for your business.
We introduce key concepts from Eric Ries’ bestseller The Lean Startup and show how to apply his build-measure-learn model to content marketing in order to improve the quality of your website traffic and build your audience.
A solid website structure goes a long way to helping your SEO strategy and ensures your audience can quickly find what they need on your site. Check out our top 10 tips for a sound website structure.
Before you can start growing your business with successful content marketing, there are 4 essential ingredients your business needs – you might know about the 3 Ps already but what’s the 4th ingredient?