Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!
How do I create a memorable brand for my business?
Branding is a really in-depth and complex topic which can often seem overwhelming particularly if you are just starting out. In this month’s Content Kitchen video Guy introduces three key elements and explains how these should all work together seamlessly in order for your brand to make sense.
Guest blogger Jän Ostendorf, CEO of Purpose Branding, writes the first of the follow-up posts and explains why a purpose statement is so important to your brand. Check it out: How to successfully build your brand on purpose