Remember our blog post How to write email subject lines that get results? We looked at how important subject lines are for encouraging your readers to open your emails and engage with your content.
We also listed one of the great features of MailChimp as personalisation, as it allows you to use merge tags and emojis. But did you know there’s a lot more to emojis than just adding smiley faces or hearts whenever the fancy takes you?
To find out more, check out this great infographic. The Ultimate Guide to Using Emojis in Email Marketing is a collaborative effort from Ghergich and Marketing Cloud that explains how emojis affect your email marketing open rates.